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Why a Stint at a Large Tech Firm Can Make You a Better Startup Exec (from my time @ Microsoft)

What are the traits of a successful startup executive?   Here are my top picks: Bold. Adaptable. Lifelong learners. Culture builders. Great Executers. Great Hirers. Superb Firers. Passionate. Great Communicators. Team Builders.   1, 2, or 3, or all of them combined?   Whichever road you choose, the next question will always be the same:…

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5 Systems That Have Helped Me and Can Help Other Startup Execs Discipline Their Business

Disclaimer   If academics are rearing to jump on a reference to Foucault’s “Discipline and Punish”, then now’s not a good time.   We know the market has moved out of its earlier discipline and punish model to a better (and less panoptic) model of management. Hence, in this post no harm was done, nor…

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Back in the startup game…shhh mode

I love being parts of great teams starting and building businesses. For the last 2 years I helped launch Brand.com and its news media platform. That company is doing great and solves major problems for publishers and marketers alike. We built a great management team who have great technology and a proven business model and…

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The Rise of Digital Natives

Brand.com has a great team that includes Boomers, Gen X and Millennials and it is great to see how they all mesh together and complement each other. I have been very interested in ‘Generation Z’ and it was highlighted last week when one of my kids told me that her favorite band is Nirvana. My…

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Michael Zammuto media appearances

Pictures of Michael Zammuto media appearances for Brand.com The most comprehensive listing of Brand.com news is available on the Brand.com newssection. I have several more I will try to add in the coming months. -Admin

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Michael Zammuto on the best and worst in automotive branding

Philadelphia, Pennsylvania, October 10, 2013— Most consumers know full well that some auto brands are more reliable, better-designed, or simply more attractive than others—and according to Michael Zammuto, the realities of auto branding are rich with implications for the car industry. To illustrate his point, Michael Zammuto highlights a recent report from 24/7 Wall Street,…

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Brand.com news online

Very happy with the relaunch of http://www.brand.com/ great job everyone @Brand

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RepChanger tips to protect your company online

Tips for Managing your firm’s online reputation via @bndarticles @RepChanger

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Press tour in NYC tomorrow

I am in NYC tomorrow on @FoxBusiness at 10:30 AM representing @RepChanger Please watch! I will also be filming another segment and conducting some interviews.

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Core Values

@Repchanger our values are on our strategy map and hung all over the office. A company, its culture and its performance is only as good as its shared values http://michaelzammutoreputationchanger.net/michael-zammuto-on-reputation-changers-core-values