Category Archives: Media Appearances

My Business.com Article on Startups

Startup Founders Sometimes Struggle to Transition to Growth Phase

I wrote my first article for Business.com 5 Reasons Promising Startups don’t scale. It was fun to write and I look forward to writing more. Writing is a great way to get your thoughts together on a topic.

In the article, I focus on the big transition a founder/manager needs to make to switch from startup to growth phase. Raising growth capital is your way of telling the world that you tested the market and have a solution to a need or problem. That is only true if dollars in can be converted into growth.

This phase requires all new skills and focus and the founder is expected to shift his or her own focus on a dime. This entails many things. The critical focus on the company is on marketing and sales activities. Marketing is critical to reaching the audience that you built the solution for.

Company operations need to change a lot too. The founder needs to empower his teams to become leaders and building a top notch management team that can stay aligns with strategy and execute are a critical test of leadership.

Another point I make is about getting better about performance management. Impressing the funder is the key to success but at scale this leads to odd behaviors, distorted incentives and bad execution.

Please check out the article and consider sharing it on your social platforms. Also send me any suggestions that you have for future article ideas.

 

My Business.com Articles

I Was Accepted as a Contributor on Business.com

I like writing and do it for fun and because it helps me to think about topics from different angles. It is a little like walking a route for the first time instead of driving it. As you walk the route you notice things you didn’t previously. The slower journey makes you see details.

Michael Zammuto Business.com contributor

A joke. I haven’t seen a typewriter in years and am in no way nostalgic.

I have written a lot on LinkedIn and been happy with the response. I enjoyed it as well. Writing for Business.com is a bit of a departure. Their site emphasizes instructive content. The emphasis is to empower their readers to learn how to do something. I typically have written about technologies, trends or news. This will be a bit of a new direction for me.

I am looking forward to pitching some new ideas. I may stick to startups or technology tips for business owners. That takes some thought.

My first article was accepted and is in the publishing queue. I will share it online when it goes live. I am already thinking about additional topics

LA Times Interview on The fallout for Uber CEO Travis Kalanick

Startup culture is a very interesting topic. At its best it is a source of great creative power. At its worst, it can distract and destroy. That was the source of an LA Times interview that I did regarding Uber. The situation at Uber is a great example of the later. But the fallout for CEO Travis Kalanick is a symptom not the cause. The cause to me, is that the pendulum to protect founders from outside interference has arguable swung too far. Nobody likes the story of the brilliant, creative founder forced out by the suits. But the clear dynamic for 10 years has been something entirely different. Startup CEOs are barely accountable to anyone – including their own board and investors.

I had a chance to read the Holder report as soon as it was released and I raised concerns about it changing any hearts and minds. The subsequent comments and resignation of David Bonderman demonstrates, I believe, how little a report can change a culture.

 

 

A Few Mega Platforms Are Quietly Killing Free Traffic. Here Is What it Means For Marketers

I recently published an article on LinkedIn and sent out this press release on the mega platforms. As it says, a small number of websites are gaining control over larger portions of internet traffic. This means that sites like Google, Facebook, Twitter, YouTube and a handful of others are growing their own traffic faster than internet traffic itself is growing.

Systematically these sites are focusing on better monetizing that traffic which is good for their financial performance (in most cases) but it means a major shakeup for marketers.

Look at the major changes at each of the big players. YouTube is under criticism for how it structures its agreements with content providers and its content strategy is highly controversial among big YouTube promoters. Google’s changes have been to reduce the effectiveness of SEO overall while shifting more content to being delivered right in search results. Facebook and Twitter have really gotten serious about advertising. These and many other changes have the effect of promoting paid traffic solutions in place of previously ‘free’ organic ones. Even Amazon’s marketplace and online store strategy shifts eCommerce traffic from several sources (including organic search) to paid Amazon services. All this has big ramifications for marketers

thank you for reading

Mike Zammuto

Michael Zammuto on Neil Hughes TechBlog Podcast

Neil Hughes was a gracious host on his Technology Blog Podcast. Neil and I talked about Completed.com why we delivered a platform where you can review anyone on business and get recognition and constructive feedback for professional development

 
Follow the link below to hear Michael Zammuto speak about Completed.com with Neil