UI and UX Release

July Release is a Great Accomplishment For Our Teams

The has done a great job of navigating the trials of the startup world. The team started off with a great R&D project to rethink the traditional processes of user generated reviews. From there they built a great prototype and an extensible framework that helped us get some market validation and raise seed funds.

At this stage we really started to think about the features and usability and this led us to rethink the original code base. This meant a lot of rearchitecting and refactoring. We added some additional new technical talent and UX expertise and set out to rethink the user experience.

Now in July the teams are nearing a series of releases to launch that will change both above and below the surface. But what won’t be visible on the screen is all the work then went into maturing the processes, the late nights and the hard work. So when we celebrate this team’s accomplishments, there is a lot more to be proud of than you can see.