New Monthly Articles – AI, Data and Analytics Strategies
I published a new article on my CIO.com column in February. The main argument is that bias in AI algorithms can cause damage for enterprises. I compare it to the impact of data breach on an enterprise to make that point. Sure, you can argue about how they are different but that is not the point. Instead focus on the serious impacts of bias and how to prevent, detect and respond to it.
When we are struggling to adopt a new technology and deal with maturing it and growing our capabilities we tend not to focus on the risks until the damage is done. Data breaches are an example. We focused on collecting and using data to automate systems and expose them on the internet (and other IoT) and prioritized business and functional concerns at the expense of business risk management until too late.
I do post on my business site blog, Cloud Commmerce Consulting periodically as well. I hope you enjoy them and find value.
I recently published an article on LinkedIn and sent out this press release on the mega platforms. As it says, a small number of websites are gaining control over larger portions of internet traffic. This means that sites like Google, Facebook, Twitter, YouTube and a handful of others are growing their own traffic faster than internet traffic itself is growing.
Systematically these sites are focusing on better monetizing that traffic which is good for their financial performance (in most cases) but it means a major shakeup for marketers.
Look at the major changes at each of the big players. YouTube is under criticism for how it structures its agreements with content providers and its content strategy is highly controversial among big YouTube promoters. Google’s changes have been to reduce the effectiveness of SEO overall while shifting more content to being delivered right in search results. Facebook and Twitter have really gotten serious about advertising. These and many other changes have the effect of promoting paid traffic solutions in place of previously ‘free’ organic ones. Even Amazon’s marketplace and online store strategy shifts eCommerce traffic from several sources (including organic search) to paid Amazon services. All this has big ramifications for marketers
thank you for reading
The most valuable lessons are the most hard fought ones. I learned a lot working for great startups and growth companies. I had the honor of joining some turn around teams and learned a lot and worked with amazing people. Being a startup exec is an amazing and energizing field but even the best need help sometimes and Cloud Commerce Consulting is here to help them with it. What works at one stage of a startup rarely continues to work at later ones. Taking a company from first revenue to $20M or $100M is no less challenging than launching the startup and takes all new approaches.
Our newest offering is a 90-day startup transformation package we will be announcing shortly. It builds on the incredible lessons I learned working with the amazing Dr. Behnam Tabrizi and his 90 Day Rapid Transformation process. Behnam helped with the massive transformation of Ontario Systems and I learned so much that can benefit others.
Very excited to get this one to market. Read More soon on CloudCommerceConsulting.com
Pictures of Michael Zammuto media appearances for Brand.com
The most comprehensive listing of Brand.com news is available on the Brand.com newssection. I have several more I will try to add in the coming months.