July Release is a Great Accomplishment For Our Teams
The Completed.com has done a great job of navigating the trials of the startup world. The team started off with a great R&D project to rethink the traditional processes of user generated reviews. From there they built a great prototype and an extensible framework that helped us get some market validation and raise seed funds.
At this stage we really started to think about the features and usability and this led us to rethink the original code base. This meant a lot of rearchitecting and refactoring. We added some additional new technical talent and UX expertise and set out to rethink the user experience.
Now in July the teams are nearing a series of releases to launch that will change Completed.com both above and below the surface. But what won’t be visible on the screen is all the work then went into maturing the processes, the late nights and the hard work. So when we celebrate this team’s accomplishments, there is a lot more to be proud of than you can see.
Completed.com was recently profiles along with other “Cool Tools” on Small Business Daily. The site has a lot of great content for small business and it was great to have us mentioned.
Startup culture is a very interesting topic. At its best it is a source of great creative power. At its worst, it can distract and destroy. That was the source of an LA Times interview that I did regarding Uber. The situation at Uber is a great example of the later. But the fallout for CEO Travis Kalanick is a symptom not the cause. The cause to me, is that the pendulum to protect founders from outside interference has arguable swung too far. Nobody likes the story of the brilliant, creative founder forced out by the suits. But the clear dynamic for 10 years has been something entirely different. Startup CEOs are barely accountable to anyone – including their own board and investors.
I had a chance to read the Holder report as soon as it was released and I raised concerns about it changing any hearts and minds. The subsequent comments and resignation of David Bonderman demonstrates, I believe, how little a report can change a culture.
I recently published an article on LinkedIn and sent out this press release on the mega platforms. As it says, a small number of websites are gaining control over larger portions of internet traffic. This means that sites like Google, Facebook, Twitter, YouTube and a handful of others are growing their own traffic faster than internet traffic itself is growing.
Systematically these sites are focusing on better monetizing that traffic which is good for their financial performance (in most cases) but it means a major shakeup for marketers.
Look at the major changes at each of the big players. YouTube is under criticism for how it structures its agreements with content providers and its content strategy is highly controversial among big YouTube promoters. Google’s changes have been to reduce the effectiveness of SEO overall while shifting more content to being delivered right in search results. Facebook and Twitter have really gotten serious about advertising. These and many other changes have the effect of promoting paid traffic solutions in place of previously ‘free’ organic ones. Even Amazon’s marketplace and online store strategy shifts eCommerce traffic from several sources (including organic search) to paid Amazon services. All this has big ramifications for marketers
thank you for reading
Neil Hughes was a gracious host on his Technology Blog Podcast. Neil and I talked about Completed.com why we delivered a platform where you can review anyone on business and get recognition and constructive feedback for professional development
Follow the link below to hear Michael Zammuto speak about Completed.com with Neil
I co-founded Completed.com and serve as its CEO because I believe that people deserve recognition for the good work they do and because I believe that everyone gets better with trusted, constructive feedback. Claim or build your profile and start reviewing anyone in business today. Ask people around you to rate you and learn what they really think about you.
Visit My Completed.com Profile and Leave Review Me and Leave Constructive Feedback
Click the image to be taken to Michael Zammuto’s professional profile on Completed.com. Please leave a review if we have worked together and let me know how I am doing
I had a request for some of my media appearances so I am posting here for those who are interested.
Here are a few clips from Brand.com and some local media appearances
Fox Business’s Varney & Company http://video.foxbusiness.com/v/2274756240001/
Pictures of Michael Zammuto media appearances for Brand.com
The most comprehensive listing of Brand.com news is available on the Brand.com newssection. I have several more I will try to add in the coming months.