Tag Archives: social media

Social Media vs Profile Seats

Social Media Platforms vs. Business Profile Sites

Working on strategy for Completed.com I have spent a lot of time studying other services. Viadeo is an interesting one. There are a lot of interesting models out there. One way to look at them is from the perspective of user acquisition. Sites like Facebook and later LinkedIn got very good at network effect. Profile sites often have to rely on organic search and other traffic sources. This seems to be an inherent disadvantage. In general, models that rely upon organic traffic sources other than network effect seem to have a maximum potential.

The Rise of Digital Natives

Brand.com has a great team that includes Boomers, Gen X and Millennials and it is great to see how they all mesh together and complement each other. I have been very interested in ‘Generation Z’ and it was highlighted last week when one of my kids told me that her favorite band is Nirvana.

My oldest was the first place I heard about Instragram when I asked her several years ago why she had not asked me to let her get a Facebook account. She told me that she wasn’t interested in Facebook and introduced me to Instagram well before the big buyout. Since then I have really looked to my kids to understand digital culture.

So when Nirvana came up I was interested to learn more. Curt Cobain dies when I was 2 years out of undergrad. The interesting story here is not nostalgia or even a band from your youth coming around as a hip, retro experience. What is interesting is a generation who never knew a time when all the world’s information was online and when you could sample all the world’s content largely for free. Of all those limitless choices does this mean her choosing Nirvana makes her a new type of consumer? I think it does. Where I use the tools she doesn’t know anything else and that gives her and her generation a different vantage point to view information and decision making.

You are who Google says you are

People make decisions about you based on what they see about you online. Since search engines are the main way their research will begin it is fair to say that your search engine results pages (SERPs) represent how people see you and therefore, who you are. Below is a link to a little article I wrote about that.

http://michaelzammutoreputationchanger.com/orm-for-personal-use/